Industry

KKR’s acquisition of Varsity Brands for $4.75 billion brings significant changes, including equity ownership for all employees. Explore the impact on the company and the sports apparel industry.

In a major move for the sports and cheerleading industries, KKR & Co is acquiring Varsity Brands from Bain Capital for $4.75 billion.

Explore how post-pandemic participation trends are affecting cheerleading and what programs can do to adapt and thrive in the changing landscape of youth sports.

FloSports settles a class action lawsuit for $1.55 million over alleged illegal automatic renewal practices. However, multiple sources report that settlement checks are coming back with "insufficient funds," adding to the frustration of affected consumers.

Uncover the reasons behind the difference in music usage between gymnastics and cheerleading routines, focusing on the complexities of music licensing and broadcasting regulations.

STUNT is rapidly emerging as one of the fastest-growing sports in the nation. Learn about its structure, benefits, and why it’s captivating athletes and fans alike.

Cheerleading is more than spirited chants and pom-poms; it’s a demanding sport requiring peak physical and mental effort. Discover why it’s the hardest sport in the world.

New to cheerleading? Learn what terms like J6, S4, and D2 mean, and understand the basics of cheerleading levels, divisions, and scoresheets.

Cheerleading has grown from a sideline activity to a dynamic, multifaceted sport that captivates millions. Learn what makes cheerleading so popular and why it’s more than just a sport.

Cheerleading icon Monica Aldama has filed a lawsuit against USA Cheer and Madi Lane, seeking over $5 million in damages. The lawsuit, filed in Navarro County, Texas, accuses the defendants of malicious prosecution, civil conspiracy, and violations of the Texas...