Industry

A feature-length documentary on Jeff Webb, the entrepreneur behind Varsity Spirit, is now in production. Produced by September Club, the film will explore Webb’s career, his role in the growth of competitive cheerleading, and his efforts to expand the sport...

Netflix’s Battle Camp pits 18 reality stars against each other in an intense competition filled with challenges, eliminations, and the unpredictable “wheel of misfortune.” Cheer icons Gabi Butler and Morgan Simianer bring their elite athleticism to the game, but will...

A new antitrust lawsuit challenges Varsity’s dominance in competitive cheerleading, following a series of similar cases that were previously settled. If successful, it could bring competition and lower costs to the industry.

Cheer Daily has teamed up with Cali Cheer Show to enhance sponsorship opportunities and media exposure for the dynamic YouTube series following California All Stars SMOED. With Rebel Athletic as the presenting sponsor and episodes airing every Thursday, the show...

Cheerleading coaches and leaders across Europe, take note! Spring CDT and Good to Great are joining forces for the Good to Great 2025 European Conference, bringing an unparalleled learning experience to the European cheer community. This collaboration unites two powerhouse...

Rebel Athletic, a leader in high-performance cheer and dance apparel, has announced that it secured a strategic minority investment from Main Post Partners, a private equity firm known for backing high-growth brands. The partnership provides Rebel Athletic with the capital...

The Amateur Athletic Union (AAU) Cheerleading Division has announced a partnership with The Open Championship Series for the 2025 AAU Cheerleading Junior Olympic Games. The event is scheduled to take place July 28–29, 2025, at the George R. Brown Convention...

Cheer families already invest heavily in their athlete’s sport, but Stay-to-Play policies add another layer of financial strain. These mandates require teams to book through select hotels—often at higher rates—with hidden rebates going back to event producers. As parents push...

The Association for International All-Star (AIA) has officially launched, introducing a global framework to expand opportunities and create standardized pathways for All-Star Cheer and Dance. With a focus on sustainability, transparency, and inclusivity, AIA is set to host the first-ever...

NBC is diving into the world of competitive cheerleading with a fresh mockumentary-style comedy. The network has officially given a pilot order to Stumble, a single-camera series set in the high-stakes world of junior college cheerleading. Cheer Royalty Joins the...