Varsity has announced the launch of its latest venture: VARSITY, a lifestyle and activewear collection inspired by the dedication and energy of cheerleaders and dancers. This new line offers a balance of performance and style, designed for athletes and fans to wear both on and off the mat.
“VARSITY was created for the forever athlete—those who strive to be their best in everything they do,” said Karey Masso, Vice President of Lifestyle Product Development at Varsity. “It captures the drive, motivation, and passion that cheer and dance athletes bring to their sport every day.”
The VARSITY collection features a range of pieces made with premium fabrics that are breathable, sweat-wicking, and durable. Designed with functionality in mind, the activewear includes four-way stretch for maximum mobility, seamless stitching for comfort, and secure pockets for practicality. This ensures that the gear performs under high-intensity workouts while staying stylish enough for everyday wear.
From XXS to XXL, the collection caters to a broad spectrum of athletes, embracing inclusivity and versatility. “This line isn’t just about clothing,” said Bill Seely, President of Varsity. “It’s about honoring the spirit and athleticism of cheerleaders and dancers. Whether they’re in competition, practice, or their daily routines, this collection helps them stay connected to their roots.”
Varsity has a long-standing tradition of providing top-quality uniforms and gear for teams across the globe. The launch of VARSITY marks a new chapter, bringing the same level of innovation and quality into lifestyle apparel. The collection seamlessly blends Varsity’s rich history with modern design, offering pieces that resonate with current and former athletes.
Beyond functionality, VARSITY represents a celebration of the cheer and dance community. Each piece is designed to inspire confidence and keep the athlete mindset alive, whether at practice or during day-to-day activities.
Varsity’s influence in cheerleading spans decades, from outfitting championship teams to hosting some of the world’s most renowned competitions. The introduction of VARSITY reflects the company’s commitment to evolving with the needs of its community while continuing to honor its legacy.
The VARSITY collection launches on January 13 and will be available online at shop.varsity.com as well as at select Varsity events.
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