In the latest update on the Varsity Brands antitrust settlement, the notice plan has been successfully completed, with 2,681 gyms and over 940,000 individuals receiving information about the settlement. This critical step ensures that the competitive cheerleading community is fully informed and prepared to move forward to the claims submission period as the settlement awaits final approval.
The Antitrust Lawsuit and Settlement Overview
The lawsuit, which alleged that Varsity Brands maintained a monopoly over cheerleading competitions, apparel, and camps, has been closely followed by gyms, athletes, and event organizers across the country. Varsity’s dominance in the industry was accused of driving up costs and limiting options for independent gyms and teams, which sparked the antitrust legal action in 2020.
The settlement, filed in 2024, will provide compensation to the affected parties and impose changes on how Varsity conducts its business, opening the door to more competition in cheerleading events and merchandise.
Notice Plan Execution
As part of the legal research process, the notice plan was implemented to ensure all affected individuals and organizations were informed of the settlement, their rights, and the steps needed to begin filing claims in the near future. The notice plan utilized multiple methods, including direct mail, digital advertising, and media outreach, achieving results to confirm the approximate number of cheerleading gyms and all star athletes in the United States.
Key Stats from the Varsity Antitrust Settlement
- 2,681 Gyms: These gyms, many of which rely on competitive events and Varsity-branded apparel, received notices outlining the settlement details and their options for claims or objections.
- 52,688 Athletes: The U.S. All Star Federation (USASF) provided contact information for 52,688 athletes, including email addresses and phone numbers, ensuring that a large number of athletes were informed about the settlement.
- Over 940,000 Individuals Notified: This group includes athletes, parents, gym owners, and other stakeholders in the cheer community.
What Happens Next?
The notice plan’s completion sets the stage for the claims submission period, where affected gyms, athletes, and others can file claims to receive financial compensation. Those impacted by Varsity’s practices, such as paying higher fees for competitions and apparel, are encouraged to submit their claims by the established deadline.
Once the claims period closes, the settlement will move toward final approval, which is expected in 2025. After approval, funds will be distributed to claimants, marking a significant financial relief for gyms and athletes impacted by Varsity’s business practices.
Stay with Cheer Daily for continued updates on this historic settlement and what it means for the future of competitive cheerleading. Follow us on Instagram, TikTok, and X for the latest breaking news and insights.
