The Spirit Stick, one of cheerleading’s most cherished and iconic traditions, originated from the visionary mind of cheerleading pioneer Lawrence "Herkie" Herkimer. Herkimer, often regarded as the father of modern cheerleading, profoundly influenced
Read moreDetailsFind top cheerleading businesses, brands, and services in our comprehensive directory. From apparel to training, connect with industry leaders all in one place.
A detailed retrospective on the influential 2010 ruling declaring cheerleading not a sport under Title IX, tracing its extensive impact on the cheerleading community.
Rain Athletics Aqua just made cheer history—again. Go behind the scenes of their 2024-25 season filled with pressure, preparation, and major podium moments.
The cheer community cast over 75,000 votes—and now the results are in. Meet the winners of the 2025 Cheer Awards across every category in the sport.
The Cheerleading Hall of Fame celebrates the people behind the progress—those who built the programs, launched the events, mentored the coaches, and moved the industry forward. Meet the inaugural class and discover the stories that shaped our sport.
Cheer Daily’s 2025 40 Under 40 celebrates the most influential young professionals in cheerleading today. From groundbreaking coaches and choreographers to innovators in media, music, and athlete development, these leaders are redefining what’s possible in the sport—and building a legacy that lasts.
Welcome to Cheer Daily, your definitive source for everything cheerleading. We dive deep into the sport's impact on both personal development and competitive excellence.
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