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    Varsity Brands Pledges $10M to St. Jude, Opens New Patient Play Deck

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Varsity Spirit Expanding into TV/Film with Cheerleading Entertainment

Cheer Daily by Cheer Daily
1 year ago
in Industry, News
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Varsity Spirit is embarking on an new chapter as it expands into the realms of TV and film entertainment. Teaming up with Foundation Media Partners, this collaboration promises to bring the exhilarating world of cheerleading to screens worldwide in innovative and captivating ways.

At the heart of this venture lies a vision to showcase the athleticism, dedication, and camaraderie inherent in cheerleading through compelling storytelling. Spearheaded by Foundation Media, this partnership marks a significant step forward in elevating cheerleading entertainment to new heights.

Leading the charge is an upcoming movie script penned by Peter Iliff, celebrated for his contributions to cinematic classics like ‘Point Break’ and ‘Varsity Blues’. Iliff’s script is set to immerse audiences in the high-stakes world of cheerleading, weaving a tale of passion, perseverance, and triumph.

Expanding the horizons of cheerleading entertainment, Foundation Media is set to animate the inspiring journey of Morgan Simianer, the breakout star from Netflix’s ‘Cheer’. Through this animated feature, viewers will experience the transformative power of cheer and music, as Simianer’s character navigates the challenges and joys of the sport.

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But the excitement doesn’t stop there. Varsity Spirit and Foundation Media are also collaborating on a captivating college football documentary narrated by Bill Courtney, offering audiences an inside look into the world of cheerleading and its impact on the broader sports landscape.

Beyond these projects, Varsity Spirit’s expansion into TV and film encompasses a diverse array of storytelling mediums, including live events, podcasts, feature films, and docu-series. With a shared commitment to authenticity and inclusivity, Varsity Spirit and Foundation Media are poised to redefine the genre and inspire audiences of all ages.

Additionally, Foundation Media is re-packaging and will re-release Varsity Spirit’s documentary American Cheerleader, which was developed and produced by Milojo, Kelly Ripa and Mark Consuelo’s production company. The film follows the journey of two high school teams vying for the coveted UCA National High School Cheerleading Championship title.

Patrick Hughes, Founder and CEO of Foundation Media Partners, expressed his enthusiasm for the collaboration, stating, “Partnering with Varsity Spirit allows us to shine a spotlight on the dynamic world of cheerleading entertainment and celebrate the passion and dedication of athletes everywhere.” Varsity Spirit President Bill Seely echoed this sentiment, emphasizing the opportunity to showcase the transformative power of cheerleading on a global scale.

As Varsity Spirit ventures beyond the sidelines and into the world of TV and film, audiences can expect to be captivated by a diverse range of projects that celebrate the spirit of cheerleading in all its forms. With Foundation Media leading the way, Varsity Spirit is poised to leave an indelible mark on the entertainment landscape, inspiring and entertaining audiences for years to come.

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