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Cheer Daily

Industry

Varsity Spirit Expanding into TV/Film with Cheerleading Entertainment

Varsity Spirit is venturing into the realm of TV and film, collaborating with Foundation Media to develop content that celebrates cheerleading. This initiative includes a diverse slate of projects, such as movies and documentaries, aimed at showcasing the spirit and dedication inherent in cheerleading and dance. Through this expansion, Varsity Spirit aims to bring the vibrancy and dynamism of cheerleading to a wider audience, enhancing its visibility and impact beyond traditional competitions and events.

News

Celebrating 125 Years of Cheerleading

On November 2, 1898, the rhythmic roar of a crowd echoed through the lively corridors of the University of Minnesota as Johnny Campbell led the first organized cheer to bolster team spirit during a football game. This vibrant seed of enthusiasm, planted 125 years ago, little did he know, would blossom into the global phenomenon of cheerleading we relish today.

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