Varsity is giving employees a personal stake in the company’s future through a new ownership program. Recently acquired by KKR in July, Varsity Brands announced a new employee ownership program, giving more than 7,200 team members a stake in the company’s future. This initiative is part of Varsity’s mission to empower its workforce and recognize the vital role employees play in driving the company’s success.
The program, which comes at no cost to employees, provides financial opportunities alongside their regular pay and benefits. “By making them owners, we’re not just sharing in our success—we’re deepening everyone’s connection to our mission and values, which includes serving as a catalyst for positive change,” said CEO Adam Blumenfeld. The move reflects Varsity Brands’ commitment to a supportive and inclusive workplace culture.
Varsity Brands introduced the ownership program with a launch event on November 8 at its Dallas headquarters, simulcasting to nine additional facilities across the U.S. and the Dominican Republic to ensure all employees could participate. To mark their new roles as co-owners, employees received certificates and welcome letters at home.
The program aligns Varsity with a growing corporate trend inspired by Ownership Works, a nonprofit that supports employee ownership to boost engagement, productivity, and well-being. As the latest KKR portfolio company to launch this initiative, Varsity emphasizes both individual financial empowerment and collective purpose.
With this program, Varsity Brands aims to build on its legacy as a leader in team sports, spirit, and youth engagement while creating a workplace where each team member has a personal investment in the company’s success.
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