Rebel Athletic, a leader in high-performance cheer and dance apparel, has announced that it secured a strategic minority investment from Main Post Partners, a private equity firm known for backing high-growth brands. The partnership provides Rebel Athletic with the capital and resources to expand its product lines, enhance supply chain capabilities, and integrate AI-driven technology to streamline operations.
The investment will fuel growth across multiple markets, including All-Star, School, Youth, and Recreational Cheer, as well as Pro Team, Allstar Dance, Studio Dance, and the launch of a new Color Guard division. Rebel will also explore strategic acquisitions to strengthen its position in the competitive performance apparel industry.
Karen Noseff-Aldridge, CEO of Rebel Athletic, said the investment marks a major milestone for the company.
“Today marks the beginning of a new era for Rebel Athletic,” Aldridge said. “Main Post Partners understands our industry, our customers, and our mission. This partnership will unlock new opportunities, providing us with real-time data intelligence, deep industry expertise, and enhanced resources. Most importantly, it strengthens our ability to serve our customers in ways never seen before by offering superior design, exceptional value, and AI-powered technology that will revolutionize the industry.”
Josh McDowell, Partner at Main Post Partners, emphasized Rebel’s leadership in cheer and dance apparel.
“Rebel has set the standard for innovation, premium quality, and dedication to the cheer and dance communities,” McDowell said. “We are excited to support their continued growth and leadership as they expand their impact on athletes and consumers worldwide.”
The investment will help Rebel Athletic expand and diversify its supply chain, ensuring faster turnaround times for custom uniforms and retail orders. The integration of AI-driven technology will also enhance customer experience, product customization, and order efficiency.
Additionally, the company is set to grow its retail division and introduce new performance apparel solutions across multiple segments, positioning itself as a major player beyond cheer and dance.
Founded in 2013, Rebel Athletic is known for its couture-inspired cheer uniforms, high-performance fabrics, and detailed craftsmanship. The company has built a reputation for pushing the boundaries of design, innovation, and athlete-focused apparel.
With this investment, Rebel plans to scale faster and smarter, introducing new product lines, enhanced service capabilities, and industry-leading technology platforms to better serve athletes and teams worldwide.
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