Clock’s ticking. Families across the U.S. who paid Varsity Brands for cheer competitions, apparel, or camps through gyms or schools between December 10, 2016, and March 31, 2024, may be eligible for compensation as part of an $82.5 million antitrust settlement.
The deadline to file? May 5, 2025—and time is running out.
What’s this about? In the class-action case Jones et al. v. Varsity Brands, LLC et al., cheer families alleged Varsity used anti-competitive practices to dominate the cheer industry—claiming inflated prices due to exclusive contracts, collusion with USASF, and acquisitions that limited competition.
Varsity denies wrongdoing but agreed to settle to avoid trial.
Who can claim? If you paid Varsity indirectly—through a gym or school—for:
- Competition fees
- Camp registration
- Cheer apparel you may qualify.
How’s the money divided?
- 53% for competition costs
- 26% for camps
- 21% for apparel
Eligible claimants must provide brief documentation and a sworn declaration. No receipts required.
Link: Submit Your Claim
Business changes, too: The settlement also requires Varsity to change practices:
- No exclusive purchasing rules
- Transparent credentialing
- Camp-participation no longer required for competition access
- Hotel booking requirements capped
Don’t miss your chance. 👉 Visit CheerAntitrustSettlement.com to review details and submit your claim before May 5.
January 7th Update:
If you’ve paid Varsity for cheer competitions, camps, or apparel through a gym or school, there’s a significant $82.5 million settlement that you might be eligible for. The claim period is now open, and you can submit your claim today! Let’s dive into the details of the Jones, et al. v. Varsity Brands, LLC, et al. case (Case No. 2:20-cv-02892) and what it means for you.
We’ve gotten a lot of questions about an email notice that has recently started to go out to our readers.
What’s the Lawsuit About?
The lawsuit was initiated by families of competitive cheer athletes. They claimed that Varsity Brands engaged in unfair practices to control the All Star Cheer and school cheer events market. Here’s what they alleged:
- Acquisitions of Rivals: Varsity bought out competitors to dominate the market.
- Exclusive Dealing Agreements: Contracts forced gyms and schools to exclusively use Varsity products and services.
- Collusion with USASF: Working with the US All Star Federation to maintain their market power.
- Overcharging: These practices allegedly led to inflated prices for competitions, camps, and gear.
Varsity denies these allegations, stating that their practices were competitive and not anticompetitive. However, to avoid the cost and uncertainty of a trial, both sides agreed to a settlement.
Who is Eligible for a Claim?
If you or your family paid indirectly through a gym or school for Varsity cheer competitions, camps, or apparel between December 10, 2016, and March 31, 2024, you might be eligible to file a claim and receive part of the settlement.
Important Date: Submit a Claim
- Claim Submission Deadline: May 5, 2025
Settlement Details: What Does It Include?
The settlement creates an $82.5 million fund to be distributed to eligible claimants. Here’s how the funds will be allocated:
- Competitions: 53% of the Net Settlement Fund
- Camps: 26% of the Net Settlement Fund
- Apparel: 21% of the Net Settlement Fund
In addition to monetary compensation, Varsity has agreed to several business changes to promote fair competition and transparency, such as not requiring exclusive purchasing arrangements and making credentialing programs more accessible.
How to Get Started
- Visit the Settlement Website: Go to CheerAntitrustSettlement.com for complete details.
- Review Important Documents: Read the full Settlement Agreement and other key documents available on the website.
- File Your Claim: Submit your claim before the May 5, 2025, deadline.
This settlement is a big win for the cheer community, aiming to bring fairer practices to the industry and provide compensation to those affected by the alleged anti-competitive behavior. Make sure to take action if you’re eligible, and stay tuned for further updates.
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