Industry

Cheer Technologies celebrates 10 years with the launch of its CheerReplay scoring platform—uniting registration, judging, and AI review in one system.

Cheerleading meets every requirement to be called a sport—physical demand, competition, rules. So why the controversy? We break down the truth.

Kristin Chenoweth has joined the NBC cheerleading pilot Stumble, expanding the cast of the Monica Aldama–produced comedy.

The Varsity $82.5 million settlement claim deadline has been extended to June 10, 2025. Eligible cheer families should act now.

Summer 2025 offers critical opportunities for cheer coaches to refine skills, expand knowledge, and strengthen program strategy. From hands-on stunt training and athlete development to business sessions and scoring insights, these conferences provide essential education across all levels of cheer—from...

Varsity Brands has launched a $10 million fundraising initiative for St. Jude, marked by the unveiling of a new outdoor play space at The Domino’s Village.

STUNT just got the greenlight for NCAA championship consideration. With 45 schools backing the sport, the first national title event could arrive by spring 2027.

Cheer Daily’s 40 Under 40 is spotlighting the next wave of coaches, gym owners, and innovators driving cheer forward. Submit your nomination by May 31.

Join USASF and USA Cheer for The National Conference 2025 in Las Vegas. Discover keynotes, workshops, and exclusive exhibitions for cheer, dance, and STUNT.

USA Cheer has issued updated uniform recommendations emphasizing comfort, body neutrality, and athlete choice amid growing mental health concerns in the sport.