Industry

Varsity Brands reached an $82.5 million settlement in an antitrust lawsuit affecting cheer families. Claim deadline: May 5.

USA Cheer has issued updated uniform recommendations emphasizing comfort, body neutrality, and athlete choice amid growing mental health concerns in the sport.

Four months in, Cheer Daily has already outpaced 2024—crossing 30 million views and leading the cheer media charge.

After 179 years, Limestone University is set to close unless it secures $6M. The Saints cheer program, fresh off an NCA podium finish, is at risk.

The 2025 Allstar World Championship begins in Orlando with 1,540 teams competing. Now in its fifth year, the event ranks among the top 5 largest cheerleading competitions tracked this season.

In a world-first, Nissan Formula E partners with Top Gun All-Stars to create ‘Sakura Storm’—a dedicated cheer team launching at the Miami E-Prix, blending elite cheer with global motorsport.

Cheer Daily, the leading independent source for cheerleading news, is proud to announce its latest strategic partnership with Innovative Spiritwear and The All-Star Premiers, confirming a new official stop on the Cheer Daily Tour for the 2025–2026 season. The event...

Woodlands Elite has expanded to its 10th location in Commerce Township, Michigan, further growing its presence in All-Star cheer and tumbling. With multiple Cheerleading Worlds titles and a strong focus on athlete development, this expansion brings new training opportunities to...

Varsity is shutting down the United Spirit Association (USA) offices in California, opting to move operations to Phoenix. USA, a leader in spirit camps and cheer training since 1950, now faces a major shift in its West Coast presence.

The Spirit Network, led by Tammy Van Vleet, is setting a new standard in cheerleading. With a legacy of building and elevating brands like GSSA and Aloha Productions, Van Vleet, alongside Kyle Lindell and Lacey Aichele, is leading TSN into...