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Shane James

Shane James

Shane is the Publisher of Cheer Daily, the industry’s leading platform for cheerleading news. With decades of experience in media, publishing, and digital strategy, he has helped shape how the cheerleading world connects with brands, events, and the sport itself.

A former LSU Cheerleader and Associate Publisher at Inside Cheerleading Magazine, Shane has dedicated his career to elevating cheerleading media. He is also a co-author of Cheerleading: From Tryouts to Championships (2007) and the creator of Team iC and other industry-changing initiatives.

From 2007 to 2016, Shane served on the USASF National Advisory Board, contributing to the growth and governance of All Star cheerleading. His impact on the industry was recognized in 2011 when he was inducted into the UPA Hall of Fame, and again in 2014 when he was named to Cheer Biz News' 35 Under 35, highlighting his influence as a rising leader in the cheer industry.

While at Inside Gymnastics Magazine, Shane covered 10 Gymnastics World Championships and 3 Olympic Games, expanding his expertise in sports media and global event coverage at the highest level.

The Rise of Cheer Athletics

Cheer Athletics has revolutionized competitive cheerleading. From its humble beginnings in Dallas to global expansion, this powerhouse gym consistently produces world-class teams, wins countless championships, and remains at the forefront of innovation. Discover the story behind their success and what’s...

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