In a milestone year for competition technology, Cheer Technologies has officially released its all-in-one event scoring and registration platform, revolutionizing how cheer events are judged, registered, and delivered. As the company celebrates a decade of innovation, this new system positions it as the leading force in AI-supported cheer judging and event logistics.
The platform, Themis, is built for seamless integration with Cheer Replay. Named after the Greek goddess of fairness and order, Themis by Cheer Replay symbolizes the platform’s role in delivering balanced, data-driven judging and event coordination. Themis by Cheer Replay unifies team registration, scheduling, live scoring, video playback, and AI-powered analytics into a single event solution.
Founded in 2014, Cheer Technologies was already known for Cheer Replay—a platform trusted at over 2,500 events including the 2020 and 2024 USA Gymnastics Olympic Trials. With Themis by Cheer Replay now out of beta testing, they’ve taken the next big leap in event tech.
“This platform is about efficiency and precision,” says Zack Bethel, Scoring Coordinator at Canadian Cheer. “It was built for judges, coaches, and event producers to make better, faster decisions based on real data.”
Debuting during the 2024-2025 season with Canadian Cheer—including Canada’s largest cheerleading event—Themis by Cheer Replay has already made waves. Doug Martin, owner of Canadian Cheer, called it a “game-changer,” praising its ability to streamline operations and improve the experience for cheerleading event production.
What Makes It Different?
Themis by Cheer Replay, elevates every aspect of event execution with intelligent, connected tools designed for today’s cheer environment:
- Historical Score Tracking: Judges can now reference past team scores for context.
- Real-Time HD Playback: Video tools allow for frame-by-frame review and instant deduction flagging.
- AI-Enhanced Judging: Backed by over 250,000 routine videos, Themis’ machine learning tools assist with flagging deductions, execution flaws, and legality issues.
- WiFi Integration: The platform runs on Cheer Technologies’ proprietary WiFi network, eliminating the need for costly venue internet contracts.
This level of functionality is designed for today’s high-skill cheer environment. From Level 1 prep divisions to Level 7 elite routines, having a system that can keep up with the sport’s complexity is no longer optional—it’s essential.
Building the Future of Judging
Remote judging became a necessity during the pandemic, and Cheer Technologies was ready with AllStar Link—its virtual judging platform. Now, that innovation is being extended to hybrid events and international competitions, allowing judges across the globe to participate in real time.
“From tracking a team’s progression to flagging potential execution errors, our goal is to strengthen human decision-making with smart tools,” said Tim O’Brien, Founder of Cheer Technologies. “Cheer Replay was the beginning. AI-assisted judging is the future.”
With AI-assisted judging still in development, the system is designed to support human decision-making, not replace it. Think of it as a digital backspot for your judging panel—always watching, never blinking.
One System, Total Control
Event producers looking for an all-in-one solution now have a reliable option. Beyond scoring and judging, the Themis by Cheer Replay platform supports:
- Live-streaming and media distribution
- Athlete check-in and spectator access
- Real-time event analytics
- Proprietary WiFi systems
- Event ticketing (coming soon)
- Integrated registration, scheduling, and scoring
As the cheer industry grows, the demand for smarter, more integrated tech will only intensify. Cheer Technologies is positioning itself at the center of that evolution.
Ready for the 2025-2026 Season
Cheer Technologies is now onboarding new event producers for the 2025–2026 season. With proven tools and a decade of trust, the company is setting the bar for what cheer competition tech should look like. Visit cheerreplay.com to learn more about onboarding and platform capabilities.
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