Varsity Brands, acquired by KKR in July, launches an employee ownership program, giving over 7,200 employees a stake in the company’s future.

Police are investigating an incident involving BYU cheerleading coach Jocelyn Allan, who reported being struck by a water bottle thrown from the crowd following BYU’s recent game against Utah. Allan stated that the object hit her in the head, causing...

NCA All-Star Nationals will move to Houston in 2026, ensuring the event maintains its traditional February dates despite construction in Dallas.

The AAP’s latest cheer safety guidelines address growing injury rates, calling for certified coaches, strict concussion protocols, and safer practices to protect young athletes.

STUNT is poised to make history as it approaches NCAA championship status, paving the way for cheerleading to gain a national title stage. With record-breaking growth, STUNT's journey showcases the rise of cheerleading in collegiate sports.

The UCA National High School Cheerleading Championship (NHSCC) is the nation’s largest cheerleading competition for high school teams, drawing top athletes and teams from across the country. Known as a pinnacle event in high school cheerleading, NHSCC has been featured...

Varsity Brands is being sued in a class-action lawsuit after a cyber hack exposed the personal data of over 65,000 individuals. The lawsuit alleges negligence in data security practices.

The Varsity Brands antitrust settlement notice plan has reached 2,681 gyms and 52,688 athletes. Learn about the claims period and what’s next.

In a New York Times expose, Varsity Spirit’s control over cheerleading is linked to dangerous practices and rising athlete injuries. Critics argue that the company’s influence on everything from competitions to safety protocols has put athletes at risk, while monopolistic...