Build-A-Bear and Varsity Spirit introduce a cheer-themed collection with pop-ups and parties, celebrating team spirit and personalization. Explore the new...

Xavier University has named Kelsey Reddy Bezerra, a former captain and alumna, as the new head cheerleading coach.

Dynasty Spirit Elite All Stars is now Cheer Athletics Philadelphia, offering new cheer and dance opportunities under the Cheer Athletics...

Are you ready to represent Team USA at the ICU World Cheerleading Championships? 2025 tryouts for the All-Girl and Coed...

Albright College is adding STUNT to its varsity sports lineup in 2025-26, enhancing its athletic program and offering new opportunities...

As Jordan Chiles fights to regain her Olympic bronze, we explore how this high-profile case could impact sports like cheerleading...

Ferris State University is adding STUNT, a fast-growing female sport based on cheerleading, as a varsity team starting Fall 2025.

Simone Biles’ Instagram comment about cheerleading skills sets off a heated debate, sparking responses from both cheer and gymnastics communities.

Illinois families who paid for Varsity Brands cheer events or apparel between 2016 and 2024 are now eligible for compensation...

The Allstar World Championship expands to include Level 6 & 7 teams, adding over 60 Paid Bid events for the...