The path to the Olympics for cheerleading faced a recent detour as the LA 2028 games made their sports selections.

Every cheerleader knows the significance of the bow—it's the cherry on top, the final touch that completes the ensemble. Beyond its aesthetic appeal, it symbolizes readiness, ambition, and identity. Join us as we explore the bow's journey, from its cultural...

Varsity Brands and Fusion Elite All Stars have reached a $43.5 million settlement, approved by a federal judge, addressing claims of monopolizing the cheer competition and apparel market.

Before making a leap from your current cheer team, remember the value and guidance it has provided, and weigh the potential pros and cons of a switch.

Mastering cheerleading stunts is about perfecting grip and technique, not just strength.

From mastering game day cheers to tumbling on unforgiving floors, collegiate cheerleading offers a rich tapestry of experiences, building on an athlete's all star foundation.

Varsity Brands agrees to a $43.5 million settlement in an antitrust lawsuit filed by Fusion Elite All Stars, addressing claims of monopolistic practices. Varsity also faces other legal challenges, including a sex abuse settlement and an $82.5 million antitrust settlement.

USA Cheer has been officially recognized by the US Olympic & Paralympic Committee as an Affiliate Sports Organization, marking a significant milestone for cheerleading's growth and visibility. Learn more about how this development enhances the sport's status and future prospects...

The United States All Star Federation Inc. (USASF) has filed a trademark infringement lawsuit against two startups, accusing them of using event names and logos that closely resemble its own. This legal battle highlights the growing competition and high stakes...

Today, the cheerleading world celebrates a groundbreaking moment as the International Cheer Union (ICU) receives full recognition from the International Olympic Committee (IOC). Announced during the 138th IOC Session in Tokyo, this significant milestone catapults cheerleading closer to its Olympic...