Master the art of cheer uniform care with our comprehensive guide, ensuring your ensemble is as flawless and spirited as your performance every time you hit the floor.

Monica Aldama, the driving force behind Navarro College's 17 national titles, announces her retirement, concluding a monumental chapter in cheerleading history.

Explore the CHEER Collection by Savannah Candle Company in our latest blog, featuring exclusive cheer-inspired fragrances perfect for celebrating the festive cheer season.

On November 2, 1898, the rhythmic roar of a crowd echoed through the lively corridors of the University of Minnesota as Johnny Campbell led the first organized cheer to bolster team spirit during a football game. This vibrant seed of...

Rebel Athletic, a beacon of innovation in cheer and dance fashion, has etched a historic mark by orchestrating the first-ever American fashion show on the majestic Great Wall of China.

The path to the Olympics for cheerleading faced a recent detour as the LA 2028 games made their sports selections.

Every cheerleader knows the significance of the bow—it's the cherry on top, the final touch that completes the ensemble. Beyond its aesthetic appeal, it symbolizes readiness, ambition, and identity. Join us as we explore the bow's journey, from its cultural...

Varsity Brands and Fusion Elite All Stars have reached a $43.5 million settlement, approved by a federal judge, addressing claims of monopolizing the cheer competition and apparel market.

Before making a leap from your current cheer team, remember the value and guidance it has provided, and weigh the potential pros and cons of a switch.

Mastering cheerleading stunts is about perfecting grip and technique, not just strength.