Florida high school student-athletes can now make money off their name, image, and likeness (NIL) after the state board of education approved new rules. This change opens up new opportunities for young athletes while maintaining strict guidelines to ensure fair...
The 2024 Dallas Cowboys Cheerleaders team has been announced! Find out if your favorites from Netflix's America’s Sweethearts made the cut.
A dedicated high school cheer coach from Jasper ISD, was tragically killed by a stray bullet while attending a convention in San Antonio. The community is mourning her loss as police continue to investigate.
Nfinity has filed a lawsuit against Varsity Spirit, claiming trademark infringement. Get all the details on this important legal battle in the cheerleading industry.
The U.S. All Star Federation's trademark lawsuit over "Worlds" marks ended in defeat, with a judge ruling the terms too generic to protect. The decision allows rival cheerleading organizations to use similar event names.
Simone Biles' decision to withdraw from the Tokyo Olympics sparked comparisons to Kerri Strug's iconic 1996 performance. In her new documentary, Biles opens up about her mental health struggles, offering important insights for the cheerleading community.
Nicole Nichols transitions to a full-time coaching role at UWG, preparing to launch STUNT as an official sport and driving the cheer program to new heights.
Columbia College is thrilled to announce the addition of cheerleading to its athletic program, starting Fall 2024. Led by experienced coach Holly Sawyers, the new cheer team aims to boost school spirit and provide exciting opportunities for students.
KKR’s acquisition of Varsity Brands for $4.75 billion brings significant changes, including equity ownership for all employees. Explore the impact on the company and the sports apparel industry.
In a major move for the sports and cheerleading industries, KKR & Co is acquiring Varsity Brands from Bain Capital for $4.75 billion.
