News

Every cheerleader knows the significance of the bow—it's the cherry on top, the final touch that completes the ensemble. Beyond its aesthetic appeal, it symbolizes readiness, ambition, and identity. Join us as we explore the bow's journey, from its cultural...

Before making a leap from your current cheer team, remember the value and guidance it has provided, and weigh the potential pros and cons of a switch.

Cheer Replay by Cheer Technologies is revolutionizing competition cheerleading, offering precise video reviews that enhance communication between judges and coaches while embracing the future of sports technology.

Mastering cheerleading stunts is about perfecting grip and technique, not just strength.

From mastering game day cheers to tumbling on unforgiving floors, collegiate cheerleading offers a rich tapestry of experiences, building on an athlete's all star foundation.

USA Cheer has been officially recognized by the US Olympic & Paralympic Committee as an Affiliate Sports Organization, marking a significant milestone for cheerleading's growth and visibility. Learn more about how this development enhances the sport's status and future prospects...

Today, the cheerleading world celebrates a groundbreaking moment as the International Cheer Union (ICU) receives full recognition from the International Olympic Committee (IOC). Announced during the 138th IOC Session in Tokyo, this significant milestone catapults cheerleading closer to its Olympic...

On December 16, 2016, Varsity Spirit and Aloha Productions announced their merger, bringing Aloha’s cheer and dance events under Varsity’s umbrella. Aloha founder Tammy Van Vleet and her team will continue their roles as the brand transitions into Varsity’s operations.