Industry

Rebel Athletic, a beacon of innovation in cheer and dance fashion, has etched a historic mark by orchestrating the first-ever American fashion show on the majestic Great Wall of China.

Every cheerleader knows the significance of the bow—it's the cherry on top, the final touch that completes the ensemble. Beyond its aesthetic appeal, it symbolizes readiness, ambition, and identity. Join us as we explore the bow's journey, from its cultural...

Varsity Brands and Fusion Elite All Stars have reached a $43.5 million settlement, approved by a federal judge, addressing claims of monopolizing the cheer competition and apparel market.

Cheer Replay by Cheer Technologies is revolutionizing competition cheerleading, offering precise video reviews that enhance communication between judges and coaches while embracing the future of sports technology.

On December 16, 2016, Varsity Spirit and Aloha Productions announced their merger, bringing Aloha’s cheer and dance events under Varsity’s umbrella. Aloha founder Tammy Van Vleet and her team will continue their roles as the brand transitions into Varsity’s operations.

In a company statement released this afternoon, Varsity Spirit and The JAM Brands will both continue to operate each company separately.