Industry

Cheerleading has officially joined The World Games, marking a significant milestone for the sport. This recognition comes as the International Cheer Union was voted into the International World Games Association. Cheer athletes now look forward to showcasing their skills on...

Varsity Spirit is embarking on an new chapter as it expands into the realms of TV and film entertainment. Teaming up with Foundation Media Partners, this collaboration promises to bring the exhilarating world of cheerleading to screens worldwide in innovative...

Explore how facing defeat shapes true champions and why the journey towards excellence matters as much as victory.

Rebel Athletic, a beacon of innovation in cheer and dance fashion, has etched a historic mark by orchestrating the first-ever American fashion show on the majestic Great Wall of China.

Every cheerleader knows the significance of the bow—it's the cherry on top, the final touch that completes the ensemble. Beyond its aesthetic appeal, it symbolizes readiness, ambition, and identity. Join us as we explore the bow's journey, from its cultural...

Varsity Brands and Fusion Elite All Stars have reached a $43.5 million settlement, approved by a federal judge, addressing claims of monopolizing the cheer competition and apparel market.

Cheer Replay by Cheer Technologies is revolutionizing competition cheerleading, offering precise video reviews that enhance communication between judges and coaches while embracing the future of sports technology.

On December 16, 2016, Varsity Spirit and Aloha Productions announced their merger, bringing Aloha’s cheer and dance events under Varsity’s umbrella. Aloha founder Tammy Van Vleet and her team will continue their roles as the brand transitions into Varsity’s operations.

In a company statement released this afternoon, Varsity Spirit and The JAM Brands will both continue to operate each company separately.