Industry

Cheerleading is more than spirited chants and pom-poms; it’s a demanding sport requiring peak physical and mental effort. Discover why it’s the hardest sport in the world.

New to cheerleading? Learn what terms like J6, S4, and D2 mean, and understand the basics of cheerleading levels, divisions, and scoresheets.

Cheerleading has grown from a sideline activity to a dynamic, multifaceted sport that captivates millions. Learn what makes cheerleading so popular and why it’s more than just a sport.

Cheerleading icon Monica Aldama has filed a lawsuit against USA Cheer and Madi Lane, seeking over $5 million in damages. The lawsuit, filed in Navarro County, Texas, accuses the defendants of malicious prosecution, civil conspiracy, and violations of the Texas...

Bain Capital and its cheerleading giant Varsity Brands have agreed to an $82.5 million settlement to resolve a class action antitrust lawsuit. The suit, brought forward by cheerleading consumers, accused the defendants of monopolizing the cheer competition, camps, and apparel...

As the dust settles on the final competitions of the cheer season, it’s time for cheerleaders to transition from the high intensity of Nationals or Worlds to a period of rest and recalibration. Whether you’re a part of an all...

Get ready to celebrate the best of the best in the cheerleading world with the inaugural Cheerworthy Awards! Whether you're a fan, a participant, or just love the spirit of the sport, it's time to make your voice heard. Nominate...

Cheerleading, a sport that celebrates dedication, athleticism, and team spirit, has long been a vital part of school culture and competitive athletics. In recent years, however, we are seeing a growing controversy: the debate over which end-of-season event or championship...

Cheerleading has officially joined The World Games, marking a significant milestone for the sport. This recognition comes as the International Cheer Union was voted into the International World Games Association. Cheer athletes now look forward to showcasing their skills on...

Varsity Spirit is embarking on an new chapter as it expands into the realms of TV and film entertainment. Teaming up with Foundation Media Partners, this collaboration promises to bring the exhilarating world of cheerleading to screens worldwide in innovative...