All Star

The United States All Star Federation Inc. (USASF) has filed a trademark infringement lawsuit against two startups, accusing them of using event names and logos that closely resemble its own. This legal battle highlights the growing competition and high stakes...

On December 16, 2016, Varsity Spirit and Aloha Productions announced their merger, bringing Aloha’s cheer and dance events under Varsity’s umbrella. Aloha founder Tammy Van Vleet and her team will continue their roles as the brand transitions into Varsity’s operations.