Varsity Brands agrees to a $43.5 million settlement in an antitrust lawsuit filed by Fusion Elite All Stars, addressing claims of monopolistic practices. Varsity also faces other legal challenges, including a sex abuse settlement and an $82.5 million antitrust settlement.

USA Cheer has been officially recognized by the US Olympic & Paralympic Committee as an Affiliate Sports Organization, marking a significant milestone for cheerleading's growth and visibility. Learn more about how this development enhances the sport's status and future prospects...

The United States All Star Federation Inc. (USASF) has filed a trademark infringement lawsuit against two startups, accusing them of using event names and logos that closely resemble its own. This legal battle highlights the growing competition and high stakes...

Today, the cheerleading world celebrates a groundbreaking moment as the International Cheer Union (ICU) receives full recognition from the International Olympic Committee (IOC). Announced during the 138th IOC Session in Tokyo, this significant milestone catapults cheerleading closer to its Olympic...

Cheerleading has reached a historic milestone as the International Olympic Committee grants full recognition to the International Cheer Union. Learn more about this monumental achievement and what it means for the future of cheerleading.

Kendall Jenner put her cheer skills to the test on The Ellen DeGeneres Show with help from the Navarro College squad! The Cheer fan got lifted into a prep stunt and called it “amazing.” Could she make mat? Watch the...

We’re excited to present our Top Colleges to Cheer for 2017. We’ve made a commitment to ranking colleges by a variety of factors. It’s not about who wins the most or who has the coolest uniforms or whatever criteria you...

On December 16, 2016, Varsity Spirit and Aloha Productions announced their merger, bringing Aloha’s cheer and dance events under Varsity’s umbrella. Aloha founder Tammy Van Vleet and her team will continue their roles as the brand transitions into Varsity’s operations.

In a company statement released this afternoon, Varsity Spirit and The JAM Brands will both continue to operate each company separately.